Case Study Amplexor: Fun, Flexible and User-Friendly Valo Intranet Helps Grow Internal Brand Culture

Global content solutions provider Amplexor needed a flexible and user-friendly intranet to strengthen their brand and internal culture across 41 office worldwide.

  • Industry: Content solutions provider
  • Country: Global, headquarters in Luxembourg 
  • Company Size: 1001 – 5000

Starting Point

Amplexor’s main challenge was that their former intranet platform wasn’t user-friendly from the editor’s or end-user’s perspective. They lacked autonomy to improve its features, which meant that everything felt very standardized and news and updates were not very frequent.

With a workforce spanning 23 countries they needed a new intranet solution to help unify colleagues and create a strong brand culture.

Solution

As a Valo Premium Partner, Amplexor knew only too well the power of Valo Intranet to facilitate a successful digital workplace. So, when looking for a platform for their own intranet, they knew that Valo Intranet’s agile, flexible solution would be the best fit.

Benefits

  • Central intranet for all countries & departments
  • Flexible and agile platform which they can grow and develop
  • Useful, easy-to-implement features without the need for IT’s help
  • User-friendly interactive platform allows for content autonomy
  • Staff can create personal, fun and informal content

Valo Intranet to unify employees across 23 countries

When Amplexor embraced the new intranet project they had three main goals in mind. Firstly, to improve internal communications. Secondly, to shape and develop their brand culture. And finally, to implement a global intranet that the whole group, across countries and departments, could identify with.

With a history of mergers and acquisitions, the company is a combination of different businesses. So, finding a common voice and culture was a key objective, alongside bringing together a workforce from 41 offices spread across 23 countries.

A new interactive platform to personalize internal comms

Their biggest challenge was to bring together different teams, still too attached to their legacy collaboration channels. Although they had implemented Microsoft 365 and were using Microsoft Teams, there was still no common, central point for the entire organization. Collaboration was still organised around ‘local islands’, and organization-wide news was mostly distributed via email.

They also recognized the need for a new interactive platform that would help them to be more personal, fun, and informal in their communication style.

Amplexor Valo Intranet has improved company culture

Valo has improved brand voice and culture

Since installing Valo Intranet at the beginning of 2020 so much has changed. Not only are colleagues more connected, they are more engaged! “Engagement improved almost immediately,” says Maria Sousa, Amplexor’s Senior Marketing Director.

The objective of having a global culture where everyone relates to the brand in the same way has been achieved. Despite regional and cultural differences, the strong external brand voice is now successfully shared internally too.

Valo Intranet was key to improving the common culture within Amplexor. We now feel we have our unique brand voice and a corporate culture that is recognized by all. It has helped to create a feeling of belonging to a group.

Maria Sousa
Senior Marketing Director, Amplexor

Taking an intranet-first approach

Maria says the new intranet has enabled them to inject more personality in to their internal communications. They’ve replaced the the traditional corporate talk with personalized and people centered content.

In a time when most teams have been working remotely, the flexibility of the new intranet was key to allow colleagues worldwide to share their own reality and connect with each other through videos, stories and pictures – almost in real time.

As well as using the intranet to foster an internal culture, Amplexor is also turning it into an entry point to daily work. They encourage everyone to go through the intranet to access information such as core applications and company templates, making sure to build a single, comprehensive repository for all relevant topics.

One content editor with multiple contributors

From the outset it was agreed that they would have one chief content editor who would be responsible for all the content with the contribution of different stakeholders in local offices.

They wanted to create a platform where everyone can feel the open door. So, every time a piece of content is published, they encourage staff to send their contributions or ask them to leave a comment in the comments box. In their next phase they plan to encourage more user-generated content.

Global, but localized intranet with multilingual feature

Although the goal was to have a global group identity, they also wanted to make sure the intranet supported local needs. As certain topics are very specific to each office, it was important to make sure that local teams had dedicated areas to collaborate. To make this a reality, local teams will soon have access to editing the intranet and some accountability too.

All content is published in two languages – English and French thanks to Valo’s multilingual feature. In the future, other languages might be added, to meet specific needs of colleagues in different parts of the globe.

Announcing and celebrating success

As well as publishing more informal news and what’s happening in the office, the intranet is also where major projects and new customers are announced.

In the past, this wouldn’t have almost any visibility. But thanks to Valo, that’s all changed.

Intranets are not dead!

Maria reflects on how the role of the intranet has changed over the years: “It’s gone from being really important to disappearing into the background, becoming a place where people would just schedule holidays or do more administrative tasks. Intranets kind of died for a moment,” she said.

But attitudes and expectations have changed, and this was even more visible since the lockdown Maria adds: “There’s been a change of mentality. For international companies with the dimension of Amplexor, intranets are now the only way you can really communicate with everyone. You can have all the instant message tools, all the platforms you want but, if you don’t have a common interface and a single area where everything is available and everyone has the same access, it’s very hard to keep employees part of something. The intranet is as important as your external website, only the audience differs.”

5 Valo Intranet Features Maria Sousa Loves

1. Homepage

“I love the way that you can personalize the homepage so easily. In the past months, it allowed us to easily give guidance on our IT tools and security measures while at the same time provide a bit of fun. We created an area dedicated to “Isolation Inspiration” where colleagues shared videos, songs or even their hobbies. Of course, everyone loved it!”

2. Widgets

“The widgets allow us to easily share videos, events and social media content on the site. These are really very useful for us, because they allow us to have a new homepage almost every day.”

3. Hassle free publishing

“It’s so easy to publish content. The best thing is that you can immediately see it in the right format whilst editing. We don’t have to go through much of a hassle to publish, even keeping all our approval procedures in place. As a certified company ensuring a transparent and compliant process is very important, even when it comes to internal communication.”

4. Events

“We are using the Events feature a lot. Although physical events have all been cancelled, we still have a lot of webinars going on. We wanted to make sure that besides the external ones, we also have a place where we can share relevant webinars hosted by our partners’ webinars that everyone can join.”

5. Quick Links

“The Quick Links are so useful. I don’t save any internal bookmarks now. I just go there. You can even create your own personal links, and save your bookmarks on the menu. We’re now trying to see how we can promote these and increase their use as I think this is a very nice feature to have.”

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